YUCK-FU RECORDS

Brand strategy and naming
Visual identity design
Copywriting and tone of voice
Merch and packaging design
Website design and build
Marketing asset creation
Event branding and creative
Database building and EDMs
Blog writing and content creation

Summa House is all about socialising with friends, great food, drinks and music. Spend the day enjoying cocktails and sunshine or maybe a game of pool. Come sunset, Summa House transforms into party central with our open air nightclub. Dance under the twinkle of festoon lights and inner city stars.

THE DROP

Yuck Fu is an underground house music label built from the basement up. It is raw, unapologetic and made for producers and selectors who focus on groove and energy over charts and trends.

We developed a bold visual identity that reflects that spirit, from logo and packaging to digital assets and campaign design. Every element was stripped back to what matters most, confidence, texture and movement.

The name itself is a statement. Yuck Fu is a reminder to stay sharp, stay underground and never water down the vibe.