About us
Always original. The studio culture calls.
We're a creative studio born in Australia, working globally. We sit at the intersection of design, culture and technology and we build brands that people actually care about.
Sony Music, Red Bull, Marriott, Skrillex. From Sydney to LA, Dubai to Riyadh. The work travels because it means something.
YOUR HYPE TEAM
RECEIPTS
We're not big on chest-beating. So we'll let the numbers do the talking.
Good creative should feel good and do good. The Dopamine Machine was built with both in mind, and we've got the numbers to show for it.
Phillip Burriel
Director - Sounds Like Agency
TEAM
At September, everyone brings something different to the table. But we're all pulling in the same direction.
Different disciplines, one direction. Branding, design, development, marketing. We run a tight ship and we care about every detail from the brief to delivery.
BRAND BREAKDOWN
Nobody names a brand after a month by accident.
September is that first warm breeze after a long grey winter. The bloom, the harvest, the wide open blue sky that makes you feel like anything you've been putting off is suddenly possible.
But there's a deeper reason.
Before Julius Caesar shuffled the calendar, September was the seventh month. Septem. Seven. The seventh element is nitrogen, and nitrogen is the reason any of this exists at all. It's in your DNA, in the soil that grows your food, in 78 percent of the air you're breathing right now. You've never seen it, probably never thought about it, but without it nothing survives. Unassuming and completely foundational. That's the energy we wanted to build something inside of.
We came up through streetwear and music. Streetwear taught us that rebellion has a silhouette. Music taught us that feeling travels faster than language. We build in the space between those two truths, where something either lands immediately or it wasn't meant for you. No explanation required.
Our mark is 力. Chikara. Culture and power. Not dominance. Presence. The kind of force that doesn't need to announce itself.
Underneath everything, Wabi Sabi. Nothing permanent, nothing finished, nothing requiring perfection to carry meaning. Not the flawless version. The real one.
That's what we're doing here. Something that grows quietly, holds everything together, and was always going to matter, whether anyone noticed or not.
Just like nitrogen.
