Client
Duration
Fun House
Fun House is exactly what it sounds like. Disco balls, mates, dates and house music turned all the way up. In 2024 they came to September with a raw idea and a lot of energy. We gave it a brand to match.
ABOUT
Fun House had the concept, the crowd and the culture. What it needed was structure. A brand system that could carry the weight of the idea without sanitising what made it special. Nostalgic but fresh. Reckless but intentional. Loud enough to cut through a crowded nightlife scene without losing its unfiltered edge.
It had to feel nostalgic yet fresh, reckless yet intentional, and strong enough to cut through a crowded nightlife scene while staying true to its unfiltered spirit.
SCOPE
Our work spanned the full brand build including visual identity, digital presence, marketing assets and social media. Every element designed to feel like the party itself. Energetic, bold and impossible to ignore. Built to scale from underground night to cult favourite without losing the community that made it worth going to in the first place.
For us at September, this project was about bottling nostalgia and turning it into a brand that moves at full volume, proving that when strategy meets chaos, the result can be unforgettable.
SUMMARY
Fun House is now a recognisable party brand with a loyal dancefloor following and a visual presence that lives as loud as the music. For September, this was about bottling a feeling and turning it into something that travels. The result should be unforgettable. This one was and we have the hangover to prove it.
CHECK IT OUT
