Sounds Like

Sounds Like, an independent music collective built on a music first philosophy, approached September. to refine their brand and digital presence. The goal was to create a modern, culture led platform that would clearly communicate their purpose, strengthen their positioning, and support long term growth.

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About the project

As a newly formed collective, Sounds Like was entering the market without an established digital foundation. Key challenges included: No defined brand narrative to clearly articulate their music first philosophy, Limited brand recognition in a crowded events landscape, No structured platform to showcase artists, events, or future vision, Inconsistent early messaging that diluted their positioning, The need to build credibility while staying true to their independent ethos

Development was centered around clarity and cultural alignment. We built the website to feel immersive yet intentional, ensuring it was visually compelling, easy to navigate, and structured to grow alongside the collective.

Our scope extended beyond the build itself, covering brand strategy and positioning, visual identity design, Brand Bible development, copywriting and tone of voice, website design and development, campaign strategy and promotional rollout, marketing asset creation, blog and content production, social media strategy and channel planning, content direction and visual storytelling, community management, and ongoing caption writing and voice refinement.

Live Project

The new Sounds Like platform is now a foundational part of their growth, acting as a cultural touchpoint for artists and audiences alike while strengthening their presence within the independent music scene.

For us at September, this project was an opportunity to shape a brand from the ground up and define what a modern, culture led music platform can become.