Client
Three Warriors
Three Warriors is a Tasmanian born, certified organic self tan brand redefining what conscious beauty looks like at scale. When they came to the team, the brand had the product and the ethos. They needed the digital ecosystem to match.
ABOUT
Three Warriors operate in a saturated beauty market where performance claims are loud and loyalty is hard won. The brief was to sharpen their digital presence, strengthen acquisition strategy and build a scalable system that reflected the quality and integrity of the product. Premium without being cold. Effective without being aggressive.
We worked with Three Warriors to rework the brand across identity, digital and campaign. The direction focused on clean design, elevated visuals and a scalable system across product and platform. The website was rebuilt as a guided skin-first experience. Simple, informative and built to convert. The result is a brand experience that feels refined yet real, aspirational yet effective.
SCOPE
Our work spanned web design and development, campaign strategy, paid advertising and funnel design. The website was rebuilt as a guided skin-first experience, simple, informative and built to convert. Every touchpoint from landing pages to ad creative was designed to feel polished and persuasive while staying true to the brand's conscious ethos.
Development was centered around conversion and cohesion. We elevated the brand across web, campaign rollouts and paid advertising, implementing smart funnels and data driven targeting designed to grow a high intent database. Every touchpoint, from landing pages to ad creative, was structured to feel polished, persuasive and aligned with the brand’s conscious ethos.
SUMMARY
Three Warriors now operates with a performance driven digital engine built for sustained growth and deeper customer loyalty. Glow curious shoppers are becoming repeat advocates and the brand is holding its position as a leader in organic tanning. For September, this was proof that conscious beauty can scale without compromise. When the strategy is as considered as the product, the results follow.
For us at September, this project was about proving that conscious beauty can scale without compromise, and that when strategy is as smooth as the product, the results speak for themselves.
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