Client
Three Warriors
Building a high performing digital and campaign ecosystem
About the project
In 2025, Three Warriors partnered to elevate its digital and campaign presence as the brand continued redefining conscious self tan. Tasmanian born and certified organic, the goal was to strengthen online performance, refine acquisition strategy and build a scalable ecosystem that matched the luxe, skin loving formulas behind the glow.
We worked with Three Warriors to rework the brand across identity, digital and campaign. The direction focused on clean design, elevated visuals and a scalable system across product and platform. The website was rebuilt as a guided skin-first experience. Simple, informative and built to convert. The result is a brand experience that feels refined yet real, aspirational yet effective.
Three Warriors operates in a saturated beauty market where performance claims are loud and loyalty is hard won. The challenge was to sharpen targeting, strengthen funnel strategy and ensure the brand stood out for both results and integrity. The digital journey needed to convert new audiences while nurturing an existing community, reinforcing its premium positioning without losing the warmth and authenticity that set it apart.
Development was centered around conversion and cohesion. We elevated the brand across web, campaign rollouts and paid advertising, implementing smart funnels and data driven targeting designed to grow a high intent database. Every touchpoint, from landing pages to ad creative, was structured to feel polished, persuasive and aligned with the brand’s conscious ethos.
Summary
Three Warriors now operates with a performance driven digital engine that supports sustained growth and deeper customer loyalty. The system connects screen to shelf seamlessly, turning glow curious shoppers into repeat advocates while reinforcing its position as a leader in organic tanning.
For us at September, this project was about proving that conscious beauty can scale without compromise, and that when strategy is as smooth as the product, the results speak for themselves.
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