Client
itLELO
itLELO is one of Brisbane's most respected makeup artists. Credits spanning Napoleon, Style Mag and Mercedes-Benz Fashion Week. A reputation built over years of exceptional work. When she came to September the brief was to build a brand that finally matched her standing in the industry.
ABOUT
Despite an impressive portfolio and serious industry recognition, the existing brand wasn't communicating the full depth of what itLELO had built. The challenge was to shift perception from freelance creative to established industry figure, while keeping the warmth and approachability that her clients love. Bold and polished. Expressive and premium. Flexible enough to support bookings, editorial work and ongoing content without losing cohesion.
Development was centered around refinement and impact. We crafted a bold visual identity inspired by hero eyeshadow tones, translating that palette across brand assets, Squarespace design, copywriting and blog content. The experience was designed to feel effortless on the surface, supported by clear strategy and structured marketing assets working quietly underneath.
SCOPE
Our work centred on a bold visual identity inspired by hero eyeshadow tones, translated across brand assets, Squarespace design, copywriting and blog content. Every element designed to feel effortless on the surface, with clear strategy and structured marketing assets working quietly underneath.
For us at September, this project was about helping a creative force see her brand as clearly as the industry already does, proving that when strategy meets artistry, the result is both powerful and timeless.
SUMMARY
itLELO now has a brand presence that matches her creative authority and her industry standing. The identity positions her confidently across both fashion and beauty, supporting future growth while honouring the body of work that built her name. For September, this was about helping a genuine creative force see her brand as clearly as the industry already does. When strategy meets artistry, the result is both powerful and timeless.
CHECK IT OUT
