Client
Libertine
In 2023, Libertine partnered with September to evolve its digital presence and modernise the brand for a new era. Known for its bold French Vietnamese fusion and moody opulence inside The Barracks, the goal was to refine the visual identity and online experience while preserving the venue’s unmistakable flavour and flair.
About the project
Libertine already had personality in abundance, but its existing digital presence did not fully capture the richness of the in venue experience. The challenge was to take the original 80s inspired concept and elevate it into something more polished and current, without losing the drama or decadence. The brand needed stronger cohesion across website, copy, menus and event promotions, ensuring every touchpoint felt intentional and aligned with the luxe dining atmosphere guests step into.
Development was centered around refinement and immersion. We led visual identity updates, tone of voice and copywriting, then designed and built a website that mirrors the depth and mood of the space. Marketing assets, event materials and blog content were crafted to extend the experience beyond the table, creating a consistent and elevated brand presence across digital channels.
Libertine now operates with a digital presence that matches the intensity of its flavours and cocktails. From first click to final cheers, the brand feels cohesive, confident and unmistakably Libertine, reinforcing its position as a standout dining destination.
For us at September, this project was about translating atmosphere into design and proving that when flavour is bold, the brand should be too.
Check it out
