Client
Duration
Myleaf
Myleaf was built on a simple belief. Mental wellness should feel accessible, human and nothing like a waiting room. When they came to September, the mission was to build a brand and digital presence that people could actually connect with, and trust.
ABOUT
My Leaf operates in a space that is often overwhelming and overly medical in tone. The challenge was to create a brand and digital journey that felt thoughtful and approachable without losing authority. The platform needed to balance education with empathy, support content growth through blogs and resources, and implement a marketing system that could drive awareness while nurturing trust. Every touchpoint had to feel personal rather than transactional, guiding users gently from curiosity to connection.
Development was centered around simplicity and structure. We delivered web design and copywriting that feel calm and clear, supported by ongoing blog content, social media direction and paid advertising. Alongside the front end experience, we built automated email flows, database segmentation and marketing assets designed to build relationships, strengthen retention and convert traffic into meaningful engagement.
SCOPE
Our work spanned brand identity, web design and copywriting built around calm, clarity and trust. Alongside the front end experience we developed ongoing blog content, social media direction, paid advertising, automated email flows, database segmentation and marketing assets designed to build relationships and convert traffic into meaningful engagement.
For us at September, this project was about bringing warmth and strategy into the same conversation, proving that when wellness is presented with clarity and care, it becomes easier to find, easier to trust and easier to choose.
SUMMARY
Myleaf now has a digital foundation that grows with its purpose. Visibility is up, trust is building and the pathway from first visit to genuine connection is seamless. For September, this project was a reminder that some of the most important work happens quietly. When wellness is presented with clarity and care, it becomes easier to find, easier to trust and easier to choose.
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