Client
Duration
Oasis
Oasis is a floating escape built for the good life. Premium sailing experiences on the water for people who want more than just a boat trip. When they came to September, the brief was to build a digital presence that made you feel the sun on your face before you'd even booked.


ABOUT
The experience on board was already exceptional. The digital journey to get there was not. The challenge was to simplify the booking flow, sharpen the visual direction and build an acquisition strategy that could drive qualified traffic and maintain consistent demand across every weekend sailing.
Development was centered around performance and polish. We redesigned the website with a streamlined structure and intuitive booking system, built to convert curiosity into committed guests. Alongside the front end experience, we implemented automation and paid advertising strategies designed to retarget audiences, nurture enquiries and keep sailings operating at full capacity.

SCOPE
Our work spanned a full website redesign with a streamlined structure and intuitive booking system built to convert curiosity into committed guests. Alongside the front end experience we implemented automation, retargeting and paid advertising strategies designed to nurture enquiries and keep every sailing operating at full capacity.
For us at September, this project was about pairing luxury with performance and proving that from pixel to port, every touchpoint should be engineered for scale, style and smooth sailing.

SUMMARY
Oasis now has a digital platform that feels as good as the experience it promises. Stronger conversions, consistent sell through and a brand presence that sits comfortably in the premium space it occupies. For September, this was about pairing luxury with performance. From the first pixel to the moment they step on board, every touchpoint should feel worth it.
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