Client
Duration
Ol' School Garage
Ol' School Garage is Brisbane's go-to for hot rods, muscle cars and classic restorations. The kind of craftsmanship that takes years to earn and minutes to recognise. When they came to September, the work spoke for itself. The brand needed to catch up.
ABOUT
Ol' School Garage had the reputation, the skill and the community. What they needed was a digital presence that reflected the precision and pride behind every build. The brief was to sharpen the identity, modernise the platform and build something that could drive enquiries, grow the audience and hold up against the quality of what comes out of the garage.
Development was centered around attitude and adaptability. We delivered brand strategy, visual identity design and tone of voice that lean into a bold, chrome inspired direction, then migrated the site from Squarespace to Wix to unlock greater flexibility and performance. Alongside the build, we implemented blog strategy, database growth, EDM campaigns and marketing assets designed to keep the engine running long after launch.
SCOPE
Our work spanned brand strategy, visual identity and tone of voice built around a bold chrome inspired direction, website migration from Squarespace to Wix for greater flexibility and performance, blog strategy, database growth, EDM campaigns and ongoing marketing assets. Built to keep the engine running long after launch.
For us at September, this project was about blending nostalgia with modern strategy and proving that when old school soul meets new school swagger, the result is built to last.
SUMMARY
Ol' School Garage now has a brand and digital presence as considered as the builds it produces. Enquiries are up, the community is growing and the identity holds its own in any room. For September, this was about proving that old school soul and new school strategy are not opposites. When you get both right, the result is built to last.
CHECK IT OUT
