Client
The Pink Hotel
The Pink Hotel is a Coolangatta icon. Known for its colour, its crowd and its complete refusal to play it safe. In 2025 they came to September following a collaboration with Red Bull to create an event series worthy of the rooftop and the reputation.
ABOUT
The challenge was to develop an event identity that could hold its own alongside both The Pink Hotel's cult following and Red Bull's global presence without being overshadowed by either. It needed to feel retro and coastal, instantly recognisable across digital and in venue assets, and build genuine anticipation for a weekend that had serious hype to live up to.
Development was centered around atmosphere and impact. We created the full visual identity for Sunset Sessions, introducing custom typography, gradient tones and pastel driven visuals that fused nostalgia with modern nightlife. Marketing assets were rolled out across digital, social and on site touchpoints, ensuring the creative direction felt cohesive, energetic and unmistakably Pink Hotel.
SCOPE
Our work centred on the full visual identity for Sunset Sessions. Custom typography, gradient tones and pastel driven visuals that fused nostalgia with modern nightlife energy. Marketing assets rolled out across digital, social and on site touchpoints, with a creative direction that felt cohesive, energetic and unmistakably Pink Hotel from every angle.
For us at September, this project was about capturing lightning in a bottle and proving that when two bold brands collide, the creative needs to be just as fearless.
SUMMARY
Sunset Sessions delivered a rooftop takeover that looked as good as it sounded. The event identity elevated the collaboration, reinforced The Pink Hotel's reputation and aligned seamlessly with Red Bull's fearless brand DNA. For September, this was about capturing lightning in a bottle. When two bold brands collide, the creative needs to be just as fearless.
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